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Why creatives matter so much more than ad copy when it comes to scaling Facebook ads.

When you see an ad on Facebook, 80% of the real estate is the ad creative.

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This is even more important for Instagram feeds or reels, where the creative is taking up even more space.

And what’s even more important is creative diversity…

…because there are different types of people that spend time on different placements…

…so if you don’t have creatives successfully hitting those placements, you’re missing out on an additional scale and profits…

But what’s even more important is…

…that your creatives are congruent with your funnel, your offer, and what’s happening in the market…

But that’s not all…

Because to scale anything with Facebook ads…unless you’re solving a weight loss problem or something almost anyone has….you’ll have to target an unaware audience…

And that means your hooks would not mention the problem or solution…

And your funnel would need to educate people on the problem, disqualify all other solutions, and position your solution as the best before you lose them….

So if you’re missing any of these pieces, it’s not an issue because…

...over the last 5 years of running Facebook ads, I’ve worked with 100+ brands and thousands of creatives. We scaled some of them to $20k/day+ in ad spend through top-of-the-funnel creatives…

And if you’re spending over $10k/mo on ads, I’ll be happy to take a look at your ads and your funnel on a free 30-minute live audit. (limited to 4/mo)

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