What to do when Facebook ads are no longer working EP. 2

What to do when Facebook ads are not working EP. 2

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When it comes to running Facebook ads, often when you see lower performance days, the best course of action is to do nothing…with ads…

Yes, you can compare the performance overtime and see trends and it might be just better to do nothing. Read more here

But really, the first thing you’d have to actually check is if the funnel is working fine.

Click on your ad, and do the action you’re optimizing for. Go through the customer’s journey. So if you’re in eComm, do a test order. If you’re in lead gen, do a form submission and go through the next steps.

Try to see if there’s anything strange going on.

Side note: you have to do it from your mobile phone first because most of your customers will be on their phones.

If everything is good, check recent changes or current A/B tests running.

Try to find patterns of changes to the website to changes to performance.

And if everything okay, you can do the next step, which we’ll cover in the next issue.

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